Awards
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Memorable and award winning Advertising Campaigns
Ad Club Bombay : Campaign of the year
Advertising Agencies Association of Kerala : T.V. Spots
DDB Needham 1989 Pinnacle Awards, New York : Print Ad
A & M Delhi : Radio & T.V. Campaign Consumer Products
The Triple A Awards Bombay : Press Food & Beverages
Ad Club Calcutta : Radio, Best TV Spot, FMCG Products : Consumer Connect Awards
Pioneering Efforts
in the Soft Drink Industry
First to introduce Dual Format
New concepts e.g. Premium Powder, Alphonso Mango, Home made Nimbupani, Ghar ka Range, Aquafun (blue coloured) introduced as a Soft Drink for the first time by Rasna and Bollywood Bite an Indian namkeen in a canister.
Cola Cola – introduced as a non aerated cola at Re.0.50 per glass for the first time in the world.
Rasna Shake Up – first Indian shake mix brand
Recognition at large for Brand and Company
Rank no.1 in the beverage category as Most Trusted Brand of India by Economic Times
One of the top 15 brands in the country
Most preferred brand in SDC category at the FMCG Most Preferred Awards 2003 & 2004 and Consumer World Award 2004
India’s Greatest Brand Builder – Mr. Piruz Khambatta
Young Entrepreneur Award – Dr. Dadabhai Naoroji Millennium Award – Mr. Piruz Khambatta
Marketing Man of the Year Award – AMA – Mr. Piruz Khambatta
